Small Business Saturday: How to support your favorite local retailer

Today we encourage people to shop at small businesses during the holiday season and extend their much-needed support for the small players. But why should you shop small? Here's why.

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Since March 2020, nearly 200,000 small businesses have permanently closed. Every purchase you make at the local store gives them a chance to survive.

In this article

The holiday shopping season is undoubtedly the best time of the year. It’s the season to be jolly after several months of hard work. We would have already planned everything: What to buy? Which place? But how many of us had planned to buy at the local store or a small business? On Small Business Saturday, we highlight how important it is for you to support your favorite local retailer.

Most of you might have already felt the pinch of the rising prices while shopping for Thanksgiving. This year’s holiday season has been the most expensive in several years, mainly because of supply chain issues. After a challenging year, it’s time to shop big but think small businesses. 

Small Business Saturday

Small business Saturday is an annual event organized on the first Saturday after Thanksgiving during the busy holiday season. The day encourages people to shop at small businesses during the holiday season and extend their much-needed support for the small players. But why should you shop small?

They need your support

The Covid-19 pandemic has affected almost every economic channel. Since March 2020, nearly 200,000 small businesses have permanently closed. Many of the businesses that are still running are not doing great and most of these owners feel that they could be the next ones to close. Moreover, numerous owners are struggling to pay rent and credit card bills. That’s why every purchase you make gives them a chance to survive.

Think of your favorite small book store, gift shop or restaurant. How would you feel if they closed? Experts ask us to think about this question and say that we can prevent them from closing by simply buying from them whenever possible, or at least today, on Small Business Saturday. Participating in this venture is a great way to show your love for your favorite small business.

Local community

Small businesses employ several people in your local community. They also have to pay local taxes. Hence, you directly support your local economy.

Most local businesses get local raw materials. Therefore, experts say that you reduce the carbon footprint generated by shipping items from various parts of the world. Speaking about shipping, the supply chain issue has increased the price of almost everything in big retail stores like Walmart and Target.

Moreover, all the shelves become empty really soon as most products have failed to reach the store because of several supply chain disruptions. Thus, you will have a better experience shopping locally this year — you will save money and also need not worry about an item going out of stock. Small businesses will indeed escape the supply chain delays.

Many small businesses offer special discounts and promotions on Small Business Saturday. Check the prices in your local store right now.

Special gifts

There is always added value for hand-crafted, hand-painted, and antique items. Small businesses are the best place to find memorable and intricately detailed gifts that are unique and aesthetic for the holiday season. You can never find them at Walmart or Target or any other big retailer.

Go out today and shop

Before you get out, here are some essential tips to ensure you’re saving money while holiday shopping. Check your local retailers’ website or social media and see if they have any special discounts for Small Business Saturday. You can also search using the hashtags like #shopsmall and #SmallBusinessSaturday. Go out there and support your local retailer this Small Business Saturday. Have a happy weekend!

This page is purely informational. Line does not provide financial, legal or accounting advice. This article has been prepared for informational purposes only. It is not intended to provide financial, legal or accounting advice and should not be relied on for the same. Please consult your own financial, legal and accounting advisors before engaging in any transactions.

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